Technique Of Disclosure Nike Inc. Essay - 714 Words

Technique of Disclosure: Nike Inc. disclosed this relevant information that have an effect of various contingencies on financial condition by using the methods of valuation assets and liabilities, and the company’s contracts and agreements. They use parenthetical explanations, notes, cross-reference and contra items, and supporting schedules. Nike’s annual report of 2014 contains many supporting schedules in order to illustrate and reinforced what was disclosed in a particular section such as the summary of significant accounting policies. Within this section asset accounts such as cash and cash investments, foreign currency contracts and accounts receivable accounts are discussed in detail. The section speaks on the gains or losses occurring from the accounts as well as what major transactions have occurred to affect the accounts. Along with this information are the methods and assumptions that were utilized to estimate the fair value of each class of financial instru ments. Along with all this information for the external user to view is the addition of a supporting schedule. Nike, Inc. needs a separate schedule to present more detailed information about certain assets or liabilities, which is what is done within the section in order to draw the attention to the observer to this specific fact that Nike feels is important for the external reader to know. This is seen within all the annual report from 2012 to 2014. Many parenthetical explanations are utilized within theShow MoreRelatedEssay on Nike: Just Do It2850 Words   |  12 PagesIntroduction Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has â€Å"more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people† (Nike, Inc.). All this is done to help Nike fulfill their goal to â€Å"carry on [Bill Bowerman’s] legacy of innovativeRead MoreLegal Environment of Business1988 Words   |  8 Pagesthe USA counting for seventy percents of its sales. Situated in the fringes of Lake Dira in the state of Erehwon, Alumina Inc. has business interests in automotive components and manufacture of packaging materials, bauxite mining, etc. Alumina Inc. falls under the jurisdiction of region six of the EPA. There was a routine EPA evaluation inspection five years ago, and Alumina Inc. was found guilty in violation of environmental discharge norms. This was the only bad incident in company s records.Read MoreBeginning The Audit Report A Essay2026 Words   |  9 Pagesï » ¿ Beginning the Audit Report October 25, 2007 Mr. Joe Bootwell Executive Senior Vice-President CFO Apollo Shoes, Inc 100 Shoe Plaza Shoetown, Maine 00001 Dear Mr. Bootwell, Thank you for choosing Team D Auditing for your audit needs. This letter is to inform you on how we plan to begin the audit process for your company. We will be performing an audit on the financial statements for Apollo Shoes for the year ended December 31, 2007 in order to provide reasonable assurance that the statementsRead MoreAdidas Marketing Plan20768 Words   |  84 PagesAdidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriers†©holding†©it†©back†©from†©becoming†©a†©more†©dominant†©and†©thriving†©company.†©Read MoreAdidas Marketing Plan20779 Words   |  84 PagesAdidas†©has†©been†©around†©since†©1924†©and†©hasâ⠂¬ ©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriers†©holding†©it†©back†©from†©becoming†©a†©more†©dominant†©and†©thriving†©company.†©Read MoreLululemon Athletica Inc.: Annual Report44040 Words   |  177 Pagesyear ended January 29, 2012 OR     ¨ |TRANSITION REPORT PURSUANT TO SECTION  13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934| For the transition period from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  to  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Commission file number 001-33608       lululemon athletica inc. (Exact name of registrant as specified in its charter)    ||| Delaware|  |20-3842867| (State or other jurisdiction of incorporation or organization)|  |(I.R.S. Employer Identification Number)| ||| 1818 Cornwall Avenue Vancouver, British Columbia|  |V6JRead MoreKfc Marketing Strategies20155 Words   |  81 Pages(Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building, training expenses, grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure Document (FDD), Item 7, for more in-depth information on the total investment. How long will it take to get approved as a franchisee? 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No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronicRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesWILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed

Movie Analysis Hotel Rwanda - 1519 Words

The based on a true story trademark of the film Hotel Rwanda has implications for genocidal memory, post genocidal peace and reconciliation, and the promotion of heroism amid the udder chaos that engulfed the country. The film ultimately illustrates an oversimplified, ideologically driven version of the 1994 massacre. It emphasizes the role of a Hollywood hero, rather than the deeply rooted and complex factors at the center of the violence, leading to popular opinion of the Hutu population as barbaric and uncivilized and the Tutsi as innocent liberators. The film is historically accurate with respect to its representation of the physical similarities between both populations, as well as its depiction of the Hutu and Tutsi living in harmony prior to the assassination of the Rwandan president. Despite these accuracies, Hotel Rwanda fails to capture the true matrix of economic, political and historical mechanisms capable of motivating acts of violence of this stature. Furthermore, the f ilm utterly discounts the role played by Belgian imperialism in transforming the societal makeup of Rwanda. Instead the film maintains a violent aesthetic, emphasizing the brutality of the conflict in order to appeal to a wider audience. There is no doubt that Hotel Rwanda has contributed to the global awareness of the three-month massacre that killed roughly one million people . At the same time, the film is lacking with regards to the accuracy of details about Rwandan history. This lackShow MoreRelatedMovie Analysis of Hotel Rwanda2245 Words   |  9 PagesHotel Rwanda, released in December of 2004, is based on the true story on the life of Paul Rusesabagina, a hotel manager of Hotel des Mille Collines, who saved the lives of 1,268 people in the face of genocide. This movie is based on the true events of the Rwandan Genocide in 1994 that occurred in Kigali, the capital and largest city of Rwanda in Africa. 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The Marketing of Honda Motorcycles in the USA Free Essays

The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960’s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. We will write a custom essay sample on The Marketing of Honda Motorcycles in the USA or any similar topic only for you Order Now In the early 60’s the major competitors were Haley – Davidson of U. S. A, BSA, Triumph and Norton of the UK and Motto – Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6. 6 million dollars. Many of the motorcycles produced were large and bulky and this led to the image f the motorcycle rider as being one who wore a leather jacket and went The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report identified was the market share loss and profitability declines an the scale economy disadvantages in technology, distribution, and manufacturing. The BCG report showed that success of the Japanese manufacturers started with the growth of their own domestic markets. The high production for omestic demand led to Honda experiencing economies of scale as the cost of producing motorbikes declined with the level of output. This provided Honda to achieve a highly competitive cost position which they used to penetrate into the US market. † The basic philosophy of the Japanese manufacture is that high volumes per model provide the potential for high productivity as a result of using capital intensive and highly automated techniques. Their marketing strategies are therefore directed towards developing these high model volumes, hence the careful attention that we have observed them giving to growth and market The report goes on to show how Honda built up engineering competencies through the innovation of Mr Honda. The company also moved away from other companies who relied upon distributors to sell their bikes when the company set up its headquarters in the west coast of America. The BCG found that the motorcycles available before Honda entered the market were for limited group of people such as the police, army etc. But Honda had a â€Å"policy of selling, not primarily to confirmed motorcyclists but rather to members of the general public who had never before given a second thought to a motorcycle†( SP p. 16 ). The small, lightweight Honda Supercub sold at under 250 dollars compared to the bigger American or British machines which were retailing at around 1000 to 1500 dollars. In 1960 Honda’s research team comprised of around 700 designer and engineer staff compared to the 100 or so employed by their competitors showing the value which the company placed on innovation. Production per man-year was 159 units in 1962, a figure not reached by Harley-Davidson Honda was following a strategy of developing region by region. Over a period of four to five years they moved from the west coast of America o the east coast. The report showed the emphasis which Honda paid to advertising when the company spent heavily on the advertising theme † you meet the nicest people on a Honda† thereby disassociating themselves from the rowdy, hell’s angels type of people. Essentially the BCG is portraying Honda as a firm dedicated to being a low cost producer, utilising its dominant position in Japan to force entry into the U. S market, redefining that market by putting up the nicest people image and exploiting its comparative advantage via Pascale tends to disagree on many points of the BCG report. The report uggests that there was a smooth entry into the U. S market which led to an instant success. Pascale argues that Honda entered the American market at the end of the motorcycle trade season showing their impotence to carry out research in the new market. As they entered the market at the wrong time sales were not as good as they should have been and any success was not going to be instantaneous. Pascale also criticises the assumption that Honda was superior to other competitors in productivity. He says that Honda was successful in Japan with productivity but circumstances indicate that the company was not superior. The lack of funding from the ministry of finance and the ploughing back of profits into inventory meant they had a tight budget to follow. The BCG report shows that Honda had a smooth policy of developing region by region, moving from the west to the east. Pascale response is that this is partly true but reminds that Hondas advertising was still in Los Angeles in 1963, four years after setting up their subsidiary. The report to the British government showed that Honda had a deliberate strategy of disassociating themselves from the hells angels type of people by following the nicest people advertisement policy. Pascale shows that this was not an intentional move since there were disputes within the company with the director of sales eventually persuading to management against their better judgement. The BCG report found Honda pushed into the U. S market with small lightweight motorbikes. However Pascale says this is again not true. He argues the intended strategy was one of promoting the larger 250cc and 350cc as Honda felt that this was what the market wanted since Americans liked all things large. The bikes were unreliable which led to the promotion of the supercubs. These bikes salvaged the reputation of the company. An dea which hardly came from an inspired idea but one of desperation. Overall Pascale gives the impression that it was through an incidental sequence of events which led to Honda gaining a strong hold in the U. S market, mainly through the unexpected discovery of a large untapped segment of the market while at the same time trying to retain the The criticism made by Pascale can be further analysed by looking at the The strengths of Honda start with the roles which the founders played. Honda was an inventive genius with a large ego and a volatile temperament. His main concerns were not about the profitability of the ompany or its products, but rather to show his innovative ability by producing better engines. Fujisawa on the other hand thought about the financial section of the company and how to market the ideas. He often challenged Honda to come up with better engines. By specialising in their own abilities the two of them were able to pool together resources Another strength was the way the company utilised its market position. Strengths in design advantages and production methods meant they were able to increases sales in Japan even though there was no organisation within the company. Once there was a large enough demand for its products, mainly the supercub, Honda both in Japan and in America, moved from a sale on consignment basis to one that required cash on delivery. This seemed a very risky decision to make at the time but within three years they had changed the pattern within the motorcycle industry by shifting the power relationship from the dealer to the manufacturer. Mr Honda had cultivated a â€Å"success against all odds† culture into the company. This was tested when he sent two executives to the U. S with no strategy other than to see if they could sell something. The weaknesses within an organisation can become irrelevant if the strategy is strong and there is good leadership. An element of luck also helped Honda follow an emerging strategy. Restrictions placed on funds by the government for the U. S venture forced Honda to take an alternative route. If they had all the funds necessary they may well have gone through the normal distribution Honda entered the us market right at the end of the motorcycle trade season. When leaking oil and clutch problems occurred on their bikes it did not affect Honda as hard as it would have had they entered in the beginning of the season. Also people noticing the Supercubs led the company to produce a bike which was not at first supported by senior The success of Honda was not the result of senior management coming up with all the answers. In fact senior executives in most Japanese manufacturing companies do not take their strategic positions too seriously. Salesman, cleaners and those working on the manufacturing floor all contribute to the company is run and thereby influence its strategic position. It is this ability of an organisation to move ideas from the tom to the bottom and back again in continuos dialogue that the As a conclusion it is necessary to consider the theoretical side of Hondas strategy and see whether the company was in fact following a model. The first model is the Andrew’s model. Andrew came up with the idea that there were two stages to corporate strategy, formulation and implementation. Formulation involved looking at the market, competitors and resources and formulating a corporate strategy which would be implemented throughout each process of the organisational structure. This model was also supported by Porter. This is how the BCG saw Honda, as a corporation, who had looked at the market, formulated a strategy to ope with the environment and competition pressures and implemented it, making all Hondas plans and activities deliberate. The second model known as the emergent strategy portrays a different image to the Andrews model and shows how Pascale viewed Honda. The model shows a realised strategy made up from a an intended strategy together with an emergent strategy which is not planned but emerges in relation to activities within the environment. Pascale seemed to think that in Hondas case a substantial proportion or the companies corporate strategy was emergent and less was actually intended strategy. How to cite The Marketing of Honda Motorcycles in the USA, Essay examples